One thing we pride ourselves in is being a step ahead of Google. When we founded Vapestaff in 2015, the vaping industry was littered with exact match domains and nobody was branding their projects. We decided that it was in the user's best interest to create a brand that the end user could recognize and trust. In August 2018, Google rolled out their E-A-T update officially rewarding brands for expertise, authority, and trustworthiness with better rankings and increased traffic.
At the core of what Vapestaff does is product recommendations. With that in mind, we designed and built an engine that would allow users to compare an unlimited number of products. The flow-map for this project is fairly simple: user searches for something like 'best vapes 2021', lands on Vapestaff, adds different products to compare, and finally purchases favorite products.
As with everything we do, we fully optimized Vapestaff's mobile experience. This not only includes a fully responsive design, but also includes a web app, iOS App, and Android App. Building all of these different apps not only helps us reach subscribers in different ways, but each app organically builds tons of links and authority with search engines.
It would be hard to consider the Vapestaff project anything other than a success. We built this brand from the ground up and it is now the leader in vapor product reviews, quit smoking guides, and industry coupons. Through organic traffic alone, we have driven over $1 million in revenue and changed the lives of thousands.