There has not been a more competitive market to compete in over the past six years than daily fantasy sports. The relatively new industry has grown to over $20 billion in annual revenue over the past five years and is estimated to grow to over $50 billion in the next five. Hello Rookie has not only competed, but has dominated in this space, driving millions in revenue since launch. 

We wanted to brand Hello Rookie beyond anything its competitors had done. After all, this was more than another fantasy advice website. Hello Rookie is the ultimate resource for new players. Including a weekly podcast, video series, and app available for both Android and iOS. 

Hello Rookie was built with a content-first mindset. The homepage features weekly articles at the top of the home page, with relevant season-long content found below. On the backend, landing pages drive revenue by referring players to fantasy websites. To date, Hello Rookie has accumulated over 10 million unique visitors, over 50,000 subscribers, and referred over 40,000 new players to various fantasy sites.

We went beyond building a website with Hello Rookie. We developed a web app, iOS app, Android app, and marketed both the YouTube channel and podcast. We were able to rank targeted videos number one overall, increase the podcast subscriber size by over 1,000% year-over-year, and build hundreds of natural links to the website in the process.

We took Hello Rookie from startup to over $3 million in revenue in one of the two or three hardest niches to compete in. Doing so meant paying attention to details, such as a lightning fast Google PageSpeed Insights score, and finding new players by competing for traffic that millions of other websites had pages optimized for. This project remains a success in early 2021 and is set up for unlimited success in the future.